The cradle of humanity, culture, and wildlife. Experience the continent where our safari story began.
This great continent is the cradle of humanity, culture, and wildlife. It has spawned several million species, from thumb-sized frogs to mountain gorillas and the largest mammals on the planet. Africa is where our safari story began in 1962, pioneering responsible luxury travel in East Africa's wilderness of grasslands buffered only by sky, plains of rust-red earth and deserts bigger than many nations.
Beyond its thrilling wildlife encounters, Africa has fascinating cultures, cuisines and histories, both ancient and modern. From Cape Town's world-class wine scenes to the vibrant streets of Nairobi, from ancient rock art in Botswana to the timeless rhythms of village life, Africa offers experiences that touch the soul and create memories that last a lifetime.
Discover the diverse landscapes, incredible wildlife, and rich cultures across Africa's most spectacular safari destinations
Serengeti • Ngorongoro • Zanzibar • Kilimanjaro
Unbeatable safari destination and home of the Serengeti and Ngorongoro Crater.
Explore TanzaniaMaasai Mara • Amboseli • Samburu • Great Migration
Birthplace of luxury safari and home of the quintessential African safari experience.
Explore Kenya
Okavango Delta • Chobe • Kalahari • Moremi
From the red sands of the Kalahari to the floodplains of the Okavango Delta.
Explore Botswana
Kruger • Cape Town • Garden Route • Winelands
Thrilling safaris, whale-watching, world-class wine and gastronomy.
Explore South Africa
Volcanoes National Park • Nyungwe • Akagera
Soul-stirring encounters with mountain gorillas and breathtaking landscapes.
Explore RwandaBwindi • Queen Elizabeth • Murchison Falls
Home to mountain gorillas, chimpanzees and incredible biodiversity.
Explore UgandaVictoria Falls • South Luangwa • Lower Zambezi
Victoria Falls and exceptional walking safaris in pristine wilderness.
Explore ZambiaSossusvlei • Etosha • Skeleton Coast • Damaraland
Ancient deserts, dramatic landscapes and unique desert-adapted wildlife.
Explore NamibiaChoose your perfect African adventure from our carefully curated travel styles
Every private journey we create is unique. Tell us where you want to travel and we will craft your dream adventure, customizable to suit you.
Learn MoreOur guided journeys redefine the concept of the group tour, bringing together like-minded souls seeking shared adventures.
Learn MoreStay in Africa's most exclusive safari lodges and camps, offering unparalleled comfort in the heart of the wilderness.
Learn MoreConnect with local communities and conservation efforts while experiencing Africa's incredible wildlife and landscapes.
Learn MoreHome to the Big Five and countless other species, Africa offers the world's most spectacular wildlife encounters.
From vast savannas to lush forests, dramatic deserts to pristine coastlines - Africa's landscapes are endlessly varied.
Experience authentic cultural encounters with local communities, from Maasai villages to Himba settlements.
Your safari directly supports wildlife conservation and local communities, making travel a force for good.
From the Great Migration to gorilla trekking, discover Africa's most iconic wildlife experiences
Image Credit: Pexels - Bushland Adventure TravelWitness over two million wildebeest, zebra, and gazelle traverse the Serengeti-Mara ecosystem in nature's greatest spectacle.

Come face-to-face with endangered mountain gorillas in the misty forests of Rwanda and Uganda for a truly life-changing encounter.
Image Credit: Volodymyr Burdiak/Shutterstock.comTrack lion, leopard, elephant, buffalo, and rhino across Africa's premier game reserves with expert guides and trackers.
Let our expert safari designers create your perfect African adventure, tailored to your dreams and preferences