ShobnaSafari Expert
Curating Extraordinary African Journeys With Passion, Precision & Purpose
A dynamic force in the global travel and tourism industry, bringing over 20 years of expertise in destination management, luxury safaris, and transformative travel experiences across Southern and Eastern Africa.
20+ Years of Experience
Luxury African Tourism Specialist
“Travel is not just a destination — it’s a deeply personal experience.”
20+
Years Experience
Global
Luxury Travellers
Africa
Safari Expertise
A Legacy Built Through Adventure & Excellence
ERM Travel
Shobna began her travel career at one of Africa’s leading destination management companies, ERM Travel, building a strong foundation within the tourism industry.
Safari Legacy & Private Safaris
After growing her expertise at Safari Legacy, she was headhunted for a prestigious role at Private Safaris — recognizing her exceptional talent, leadership, and reputation within the luxury safari market.
Entrepreneurial Vision
Driven by an entrepreneurial spirit, Shobna launched her own travel company, transforming her vision into a thriving business welcoming travellers from around the world to discover the beauty of South Africa and beyond.
SafarisInBushes.com & Tourism Futures
Embracing the future of Artificial Intelligence and global tourism innovation, Shobna successfully merged her destination management company with Tourism Futures — an AI-driven tourism and destination marketing company — under the renewed luxury safari brand: SafarisInBushes.com
Turning journeys into lifelong memories
From crafting unforgettable safaris to managing seamless end-to-end travel experiences, Shobna has a natural gift for creating journeys that leave lasting emotional impact.
Her work connects travellers from across the globe with the extraordinary beauty of Southern and Eastern Africa, ensuring every detail is handled with care, precision, elegance, and personal attention.
Known for her vibrant energy, sharp attention to detail, and client-first approach, she leads with creativity, passion, and a commitment to excellence.
“For Shobna, travel is more than a career — it’s a calling.”
A mission to connect people, cultures, and experiences in the most meaningful and transformative way possible.
